AdAge.com has named WWE executive Stephanie McMahon on their annual '40 Under 40' list, profiling "innovative, young marketing leaders who have made their mark in the client, agency and media realms -- all before their 40th birthdays."
Stephanie, 36, says as a little girl, her father Vince would have her sit in on WWE creative meetings. She was "pretending to be not listening, but I was. It's just really what I've always wanted to do."
The article notes that she made the call a few years ago to merge the RAW and SmackDown creative teams. "We are all telling the same stories. And digital and social offer the ability to continue storylines 24/7 so our fans can consume the content anytime, anywhere on the device they prefer."
As for why she's no longer a fixture on WWE television, she admitted, "it just got to be too much" once she began having children.
Stephanie is one of the most influential people behind the scenes in WWE and her influence will continue to grow if WWE follows through with the planned WWE Network.
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