WWE Hall of Famer Jim Ross has updated his blog at JRsBarBQ.com with his thoughts on WWE's declining television ratings, with RAW on the verge of hitting all-time low viewership. A
“Amazing that some people think that Daniel Bryan’s return can cure all WWE TV ratings ills alone. Not true. Bryan should not be considered for a return until he is completely, 100% medically cleared of which WWE will insure.
Ratings go down just like live event tickets sales and for the same reasons….the paying customers are not getting what they feel that they want. Promoters get market research daily.
Those that listen and compromise what they they may be feeling is the right way to go generally are rewarded with increased profitability. Those that think that the fans don’t know what the fans really want, generally continue to downtrend. It’s simple marketing 101.
Listen to the paying customers and allow them to guide you to what some refer to the Promised Land or, better said, the land of profitability.”