Impact Wrestling Executives Talk Re-Branding & Copyright Issues With Talent

Submitted by Matt Boone on February 10, 2018 - 3:49pm
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As noted, Newsweek recently ran a featured story on Impact Wrestling, which featured comments from executives including Ed Nordholm and Scott D'Amore. Featured below are some additional highlights from the piece.

Ed Nordholm on something he wished he would have done differently when initially rebranding Impact Wrestling: "Attacking hispanic women [Reby Hardy] who are protecting their men. As a fresh person into the wrestling world, a guy from the corporate environment where we don't play in the social media world, we clearly took on a s--tstorm -- and I got my head handed to me."

Nordholm on copyright issues with talents and how they've handled them: "The catalyst was finding out our talents were doing other [wrestling] shows under other names. It seemed to me that's absurd in the world we're in today."

Scott D'Amore on the same issue: "If you look at it, the idea of a wrestling company owning the [intellectual property] wasn't really to profit from it, but owning the I.P. -- if a person leaves they can't use that name or wear that outfit people recognize. We want a collaborative environment where people can feel like they're creating something [with us]... and if the time comes where you go separate ways, you both get to walk away knowing you have some ownership of something you created. Mike Hutter gets to go out and play the character he helped create. It's better for him, better for wrestling, and better for us -- we have a library full of amazing EC3 content."

Check out the complete article at

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