Report: NBCUniversal Looks to Re-Sign WWE Raw; WWE Smackdown Being Shopped Around

-- According to a story by Hollywood Reporter, NBCUniversal is focusing its efforts on keeping WWE Raw on the USA Network and opting to let WWE shop Smackdown around to other networks.

-- NBCUniversal is reportedly willing to pay as much as three times more than its current value for Raw, while Fox is said to be in the running to secure Smackdown. The current agreement with NBCU and WWE is set to expire later this year in September.

-- Sports and sports entertainment programming has been fetching a premium with the networks due to the fact that many viewers tune in live rather than on delay via DVR/PVR or On Demand methods.