WWE Seeks an Agency Partner?

The following was derived from AdWeek.com:

NEW YORK - Wrestling delivers more than a few good young male eyeballs, and World Wrestling Entertainment thinks it's time to find its first media shop to help it spread the message to more adult males.

The estimated $10 million advertiser is looking for a small to midsize agency partner. WWE chief marketing officer Dan Levy said the Stamford, Conn.-based company has been working on a project basis with several specialty shops, including out-of-home agency MacDonald Media in New York and Harmelin Media, a boutique cable media shop in Philadelphia, but buying and planning have been handled in-house.

Chris Benoit verses Kane tonight on RAW? HBK retires TONIGHT? Discuss!