WWE announced during their WrestleMania 41 Night One countdown show this past April that they have acquired the Lucha Libre AAA Mexican wrestling promotion. Since then, WWE Hall of Famer The Undertaker has taken a prominent role in the company’s creative efforts.
During a recent Q&A session on PWInsider.com, Mike Johnson discussed The Phenom’s involvement with AAA when asked by a fan. According to Johnson, one of the primary reasons for The Undertaker's engagement is WWE's goal to make AAA more appealing to the WWE Universe. He noted that The Phenom understands what resonates with WWE audiences.
It was also reported that The Undertaker currently serves as a brand ambassador and writer for the Mexican promotion. He played a hands-on role for AAA TripleMania XXXIII, which took place on August 16. This aligns with comments made a few months ago by WWE Chief Content Officer Paul "Triple H" Levesque, who stated that The Undertaker is a significant driving force behind AAA.
