According to The Hollywood Reporter, former WWE star and Universal Champion Braun Strowman, also known as Adam Scherr, has launched his own production company called Meat Castle Media. Scherr is currently the host of USA Network’s show Everything On The Menu.
The report noted that Scherr will run the production company alongside his producing partner, Nick Antonicelli, in collaboration with Magilla Entertainment, known for shows such as Beachfront Bargain Hunt. This partnership marks Magilla’s first venture led by talent.
Together, Antonicelli and Scherr will work with Magilla's Chief Development Officer, Kevin Duncan, who played a key role in developing and executive producing USA Network’s Everything on the Menu. The plan is to create new unscripted series and formats, as well as podcasts that cover topics like crafts, competitions, celebrity interviews, and more.
The first series produced by Meat Castle Media is titled Hands On, where Scherr will explore a different unique craft in each episode, immersing himself in various professions that embody the American Dream.
In addition, the second season of Everything on the Menu is set to debut on the USA Network in early summer, consisting of 12 episodes.
