WWE benefitted from their infamous "PG Era."
The Undertaker thinks so.
During a recent installment of his official podcast, Six Feet Under, the WWE Hall of Fame legend explained how he feels the "PG Era" actually benefitted WWE's business from a big picture perspective.
"It opened the door for bigger high-end sponsorship," he said. "In the Attitude Era nobody would touch us as far as like the Coca-Colas and the Ford Motor Company and all those big brands wouldn’t touch us because we were so edgy, and then once we went to PG then we started getting some more mainline sponsorship."
He continued, "Pre-PG was obviously my favorite, but as a business and then as a business model and moving forward the PG era, it is what it is and it’s about the business and the bottom line."
Check out the complete episode via the YouTube player embedded below. H/T to WrestlingNews.co for transcribing the above quotes.
