As reported earlier, veteran WWE employee "Road Dogg" Brian James has decided to exit the company, leaving his role as one of the lead writers of Friday Night Smackdown.
That wasn't the only major move made by WWE this week as over on Monday Night Raw, a new Vice President and lead writer was announced with Alexandra Williams sharing her promotion on her LinkedIn account. Williams previously served as senior writer and producer and had been in that role for the last two years.
She describes her new job/role as follows:
"As VP and Lead Writer for WWE’s flagship live program, I oversee all creative development for Monday Night RAW — one of television’s longest-running and highest-rated weekly shows. I pitch to and collaborate with executive leadership and a cross-functional writing team to conceptualize and execute week-to-week storylines, character arcs, and premium live event buildups, including WrestleMania and Survivor Series."
"I help drive the full creative process from episode rundowns to long-form narrative strategy, developing complex characters and compelling feuds that deepen audience engagement across live broadcasts, digital platforms, and social media. My work is informed by an analytical approach, tracking segment performance, audience trends, and viewership data to make real-time and long-term programming decisions."
"In partnership with talent, producers, and brand leadership, I’ve contributed to record-setting live event attendance and revenue growth, helping position RAW as the cornerstone of WWE’s content ecosystem under the TKO umbrella."
