WWE To Track OnDemand Usage, Dusty Rhodes, Managers DVD

WWE has purchased Rentrak's OnDemand Essentials to track consumer usage of WWE 24/7. The announcement was made by WWE at the National Cable Television Association's annual convention. OnDemand Essentials provides cable operators, content providers and advertisers with a real-time transactional tracking and reporting system to view and analyze on-demand content.

The WWE produced Dusty Rhodes DVD has been scheduled for a June 6 release. Also to be released on that day is DVD titled “The World’s Greatest Managers”.

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[ Source: Pro Wrestling Torch Newsletter ]