ECW TV Debut Update, New Trademark for WWE

- WWE has trademarked "Biggest Party of the Summer", which of course is the theme for Summerslam 2006.

- The president of USA Network spoke with the Hollywood Reporter about the ECW debut on the Sci-Fi channel. She said that there is a high crossover viewership between Sci-Fi and USA's RAW. "It's a huge duplication," she said. "Close to 50 percent who watch 'Raw' watch Sci Fi as well."

When asked about how ECW will fit the "sci-fi" them of teh network, Hammer said that the series will be developed to match the concept of the channel's "stretching the imagination" theme."It will have a nice little twist that will fit the brand," she says.

Sci Fi channel touts itself as a network that delves beyond science fiction programming into fantasy and horror, also.

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