-- The AJ Styles/Daniel Bryan and announcement of the handicap match also seems like it could be the beginning of a heel turn for Bryan. If WWE feels as if Bryan will be leaving the company later this year, it would probably increase the chance of them turning him heel.
-- Not only would it somewhat hurt his mainstream appeal and value, but WWE's goal - should Bryan leave - will be to try and minimize him taking any WWE fans to the indie scene or another promotion. The thinking is that if he leaves as a heel, less fans will be inclined to follow him wherever he chooses to go.
Source: Wrestling Observer Newsletter. Subscription information & prices available at f4wonline.com