John Cena is starring in a new television ad campaign called "Fear Nothing" for Armor All, which kicks off with three new commercials for their "Armor All Original Protectant," "Ultra Shine Wash Wipes" and new line of "Car Air Fresheners."
"I've always been a big car guy, and Armor All has kept them looking good. So when they reached out, it just made sense," said Cena.
"The partnership with John Cena aligns two brands speaking enthusiastically and credibly to auto care enthusiasts," said Jamie Kistner, VP Marketing, Spectrum Brands Global Auto Care division. "John's personal passion for cars, use of Armor All products and universal appeal made him the obvious choice to represent the brand. We're very excited to make him part of the Armor All family."
Check out two of John Cena's three new television commercial ads for Armor All above and below.