Source: PWInsider.com
The Associated Press has published an article looking at the competition between the UFC, boxing, and professional wrestling. Basically the article states that UFC is a much hotter commodity right now than WWE and unlike WWE they have built a number of new stars. WWE Senior Vice President of marketing, Geof Rochester is quoted in the article by saying that WWE has "the next Rock in John Cena” and they are not worried about UFC as a direct threat.
While WWE may not admit publicly that they see UFC as a threat, they have introduced Vladimir Kozlov as an MMA character and have tried several attempts at hiring away UFC announcer Mike Goldberg.
