source: Wrestling Observer Newsletter
Due to her Playboy cover, WWE is attempting to market Ashley Massaro as the new face of WWE women's wrestling. The best person for Ashley to work with is Melina because she's got a strong heel personality, thus meaning that Mickie James will be left out in the cold for the next month or so while they build towards WrestleMania. Melina was given the title on 2/19 over Mickie James so that Ashley could feud with her. Ashley and Melina will be having a match at WrestleMania and there is a very good chance that Ashley will be walking out with the Women's Championship.
At the No Way Out pay-per-view, WWE didn't bother to do a fan reaction to decide who the winner would be for the Diva Talent Invitational because they feared that the crowd wouldn't react as the company wanted. So they just declared Ashley Massaro as the winner.
JBL doesn't like SmackDown referees Charles Robinson and Chris Kay. In Robinson's case, he doesn't drink alcohol, so that automatically puts him on JBL's bad side.
