AEW Files New Trademark

According to a recent report from Fightful, All Elite Wrestling has filed a new trademark.

On July 19th, AEW applied to trademark the phrase “The First Dance.” Check out the full description of the filing below, via the USPTO:

Mark For: THE FIRST DANCE trademark registration is intended to cover the categories of educational and entertainment services, namely, a continuing program about wrestling accessible by radio, television, satellite, audio, video and computer networks; Entertainment services in the nature of development, creation, production, distribution, and post-production of wrestling programs and events; Entertainment services in the nature of live wrestling performances; Entertainment services in the nature of production of television shows and multimedia entertainment content featuring wrestling programs and events; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling; Entertainment services, namely, providing ongoing webisodes featuring wrestling via a global computer network; Entertainment services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, an ongoing series featuring wrestling provided through a global computer network; Providing wrestling news and information via a global computer network."

It is currently unknown how AEW intends to use the phrase.