AEW has recently started uploading full matches to their YouTube channel, which has resulted in a good amount of traffic.
According to Fightful Select, this change in policy—especially considering that accessing their archives had previously been more challenging—is aimed at driving viewers to MAX. The report also mentions that each match includes descriptions intended to encourage fans to visit the service.
Some of the posted matches lack commentary due to social media reactions to similar clips that have been shared. Additionally, not all shows, including WrestleDream, are available on MAX yet. AEW is reportedly interested in gauging how fans will continue to react to these specific videos.
