According to Fightful Select, WWE is licensing some of its video content and generating significant revenue from it. The report does not specify which footage is being licensed, where it is being licensed, who is licensing it, or how much it is being licensed for.
However, the publication cites sources that indicate WWE's high earnings from licensing, suggesting that the company is becoming more protective of its footage.
This news follows reports of WWE increasingly focusing on raising its prices recently to boost profit margins. It was noted that ticket prices for RAW and SmackDown have nearly doubled since the company’s acquisition by Endeavor and its merger with UFC into TKO.
It remains to be seen what impacts WWE's newfound protectiveness over its footage may have. There is a possibility that the company could become more aggressive with takedown requests to safeguard its content, although this has not been confirmed.
