Since AEW launched in 2019, both AEW and WWE have operated in overlapping markets, particularly regarding television scheduling and pay-per-view (PPV) events or premium live events (PLEs). This period included the "Wednesday Night Wars," during which AEW Dynamite and WWE NXT aired head-to-head until 2021. The competition has continued through scheduling decisions, including events held on the same weekend or day. These overlaps have garnered attention from fans and analysts who monitor industry trends.
During a recent Q&A session on Fightful Select, TC of WrestleVotes reported that certain WWE employees based in Stamford are assigned to watch AEW broadcasts and relay notes to the company's analytics and executive teams. The report also noted that some staff members monitoring AEW content are well-versed in AEW merchandise, such as action figures, and can be found in office spaces.
Additionally, the report stated that wrestlers from both WWE and AEW maintain personal relationships and communicate openly, despite the competitive landscape between the two promotions.
