As previously reported, WWE recently filed an application to trademark "Club WWE" with the United States Patent and Trademark Office (USPTO) on Friday, March 27th.
In the latest edition of Fightful Select Answers Q&A, Sean Ross Sapp was asked by a fan about the purpose of "Club WWE." While Sapp admitted he had "no clue what it is," he mentioned that he has received some "little teasers" of information from WWE sources. According to him, several creative minds are involved in this project, and there is "some internal excitement" about it.
Although the specific details of the project have not yet been revealed by WWE, there have been several visual references to the branding on weekly programming. This includes a mysterious QR code that has appeared on RAW and SmackDown. A new QR code was recently shown during SmackDown, directing viewers to a webpage that featured a new teaser for "Club WWE." The teaser highlighted various main roster superstars, including Chelsea Green, Kit Wilson, Stephanie Vaquer, and others.
HERE IS WHAT THE “WWE CLUB” QR CODE SHOWS WHEN YOU SCAN IT
👀👀👀👀👀👀👀👀#Smackdown pic.twitter.com/8sP4EZWP2o— FADE (@FadeAwayMedia) April 11, 2026
