All Elite Wrestling (AEW) is set to return to the iconic Wembley Stadium in London, England, for its flagship pay-per-view event, All In, later this summer. This marquee event will take place on Sunday, August 30th. However, despite the anticipation surrounding the return to Wembley, ticket sales have not reflected this excitement.
According to WrestleTix, AEW has distributed 24,347 tickets so far, which is significantly lower than ticket sales for earlier events at Wembley. For comparison, the 2024 edition sold around 53,922 tickets overall, with approximately 34,000 tickets distributed during the initial sales period in December 2023.
The first All In event at Wembley in 2023 saw an even more impressive response, with Tony Khan at one point claiming that the company had sold 60,000 tickets, generating $7.7 million. In contrast, last year, AEW sold 21,973 tickets for All In: Texas. Dave Meltzer recently stated that anything below 30,000 tickets sold at a venue like Wembley "wouldn't be good."
AEW has yet to announce a match for this year’s All In: London event, as the company is currently focused on its upcoming pay-per-view, Double or Nothing, which takes place in Queens, New York, next weekend.
