Bully Ray Talks Bray Wyatt's Fiend, Advises WWE To Not Overexpose The Character


On the latest episode of Busted Open Radio, WWE Hall of Famer Bully Ray discussed the return of Bray Wyatt, and how the terrifying Fiend aspect of Wyatt's gimmick needs to be protected to be taken seriously as a main event act.

The key to this working and having longevity is Bray Wyatt and the willingness to protect this character. The same way the Undertaker protected the Undertaker, you have to. This is a special character that cannot be overexposed, it cannot be allowed to get burnt out.

Bully Ray furthers his point with more comparisons to the Undertaker, and advises Wyatt to pick his spots so moments are important.

If you pick your spots with Bray Wyatt, just like they did Monday night, you will have something special. If I'm Bray Wyatt, I'm looking at a couple of the hurdles the Undertaker had to get over with that character, that is very similar to the fiend character, right now. I want to keep myself fresh, nothing can be prostituted, nothing can be given away, nothing should be done with the fiend that is a throwaway and doesn't even matter, everything has to mean something.

If you take a look at the fiend, it's really kind of a gimmicky gimmick. This is like Doink was taken to the millionth level. You don't want it to get stale, how do you not make it stale? You make it special. You don't do it every single week, you find the right people at the right time, and the right time is when you normally expect it to happen the least.

Bray is the key. He is the one to make sure, he has got to say no. if they say, 'Hey Bray you're going to go out there and do this,' if he doesn't feel one-hundred percent right, he has to say no and he has to stick to his guns. It's hard, but he knows what is going to get this character over. Nine times out of ten, the wrestler knows what is going to get their character over better than creative does.

You can hear Bully Ray's comments below. (H/T and transcribed by Wrestling Inc.)

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