Drumstick has announced the launch of a new marketing campaign featuring reigning Undisputed WWE Champion "The American Nightmare" Cody Rhodes and the WWE to promote a new flavor of ice cream called Cody Rhodes Red, White & Blueberry. The campaign will also introduce the DrumTruck, bring back the Summer SnackDown Sweepstakes, and offer exclusive meet-and-greet experiences. This new Drumstick initiative will kick off to coincide with WrestleMania 42 later this month.
The marketing campaign will include a national TV commercial, social media content featuring Cody Rhodes, and innovative events across the country with the DrumTruck. At WrestleMania 42, the DrumTruck will serve samples of the Red, White & Blueberry flavor to attendees as they leave the stadium. After that, the truck will travel nationwide for additional stops throughout the summer.
Additionally, Drumstick will host the Summer SnackDown Sweepstakes from April 18 to August 31. Fans can purchase Drumstick products and upload their receipts for a chance to win $10,000, a SummerSlam weekend experience, exclusive WWE merchandise, and monthly prizes. Final winners will be announced in September 2026.
Drumstick is also planning more surprises, meet-and-greet opportunities with WWE Superstars, and exciting campaign moments. More details will be shared on Drumstick’s social media channels throughout the summer.
