The CW’s top executive is giving major credit to WWE NXT for helping boost the network’s performance.
Since October 2024, WWE’s NXT brand has aired Tuesday nights on The CW, consistently drawing strong viewership and delivering solid ratings throughout its run so far.
In a recent interview with *Variety*, CW president Brad Schwartz didn’t hold back when talking about what NXT has meant to the network, calling the show a "game changer."
“It’s been an absolute game changer for the CW, and I think it’s been a game changer for WWE, this last quarter that just ended was the highest rated NXT quarter in five years. It’s up 19% year over year. In adults 18 to 49 and 25 to 54, we’re regularly being Fox on Tuesday nights. It’s unheard of, so it’s been absolutely crushing for us. It’s one of the big reasons why our network as a whole is up 40% season over season…Besides animation on Fox, \[NXT] has the highest concentration of 18-49 and 25-54 on all broadcast."
Schwartz’s comments highlight how NXT has become more than just a wrestling show—it’s a driving force behind The CW’s broader success this season.
