Dale Torborg Explains Why WCW Wouldn't Sell The Demon Merchandise

Have you ever wondered why The Demon from WCW never hit the shelves of your local department store in the form of an action figure?

During the latest episode of the Major Wrestling Figure Podcast, the man behind the gimmick, Dale Torborg, revealed the reason why WCW never sold any Demon merch. Check out the highlights below.

On a dispute between "the KISS license" and a toy company preventing the sale of action figures:

“They never did The Demon (figure), because apparently there was some dispute between the KISS license and ToyBiz. WCW, I think, was afraid to do merch for me because of the contract. They just really shied away. They flew me to Vancouver to do the video game shoot, took all the pictures, and then they said, ‘We can’t use you because of the contract.’ They were wrong.”

On reaching an agreement with Gene Simmons:

“I don’t remember exactly, but it was something where I was 50% or more of whatever the entity was, more money went to KISS, but if I was less, it was just a normal deal. WCW people were afraid. The cool thing is, I went to Gene (Simmons) and I said, ‘Part of the reason why this character is not getting pushed is because they can’t make merch off of it.’ He said, ‘Have them call me, I’ll change the deal to make sure it will work for you.’ They never did. WCW never did. Gene agreed to do a pay-per-view with us, New Blood Rising, Gene agreed to do it with us and they never called him,”