Last night's episode of WWE NXT TV saw a “Diamond Mine” video vignette air where a number of male and female athletes were shown training in a MMA setting. The video vignette would end with what seems to be a sneak peek at a Diamond Mine Championship belt as well as the official logo. It is believed that Diamond Mine is a new MMA-themed stable or program that is soon making its way to the WWE NXT brand.
The video vignette displayed a number of phrases such as: “Thrive. Achieve. Succeed”, “Push Beyond.”, “Pressure Makes Diamonds.”, “Pressure Is Pleasure.”, “Train. Perform. Become." and also “Fight. Win. Repeat.” The YouTube description for the video vignette also says, “Pressure makes diamonds.”
The WWE has apparently had plans for Diamond Mine since December of last year as the company filed to trademark the “Diamond Mine” name on December 30th, with the following use description:
“IC 041. US 100 101 107. G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the field of sports entertainment”
It's interesting to note that the vignette shows the number of athletes using bags with the Fusion X-Cel brand name on them. Fusion X-Cel is reportedly a fitness center in Ocoee, Florida, and it teaches both the adult and the kids stuff like MMA, Brazilian Jiu Jitsu, Muay Thai, fitness kickboxing, group fitness, and personal training.
You can check out the full video vignette below, along with the official logo:
💎 #WWENXT pic.twitter.com/uGM2C18jrr
— WWE NXT (@WWENXT) April 28, 2021
