During his recent chat with TMZ Sports, WWE Hall Of Famer Eric Bischoff explained why UFC will benefit from their new partnership with WWE.
Check out the comments from Eric below:
“If it makes business sense, I guess we can see it. I think the tangible benefits are going to be synergies [of the assets]. If you look at the WWE and UFC business models, they are completely different. One is fictional storytelling, the other is a sport. That said, there are a lot of parallels in their business plans — live events, arena events, pay-per-view, streaming, ad sales, global TV rights, licensing and merchandise. UFC could benefit from the maturity WWE has in those businesses. UFC is relatively new, and WWE has been around for decades. I think UFC stands to benefit a lot from the relationship.“
