Heat.
It's the word that wrestling legend Jeff Jarrett recently applied to register a trademark for.
AEW's "Last Outlaw" registered the word 'Heat’ with the United States Patent and Trademark Office on June 1, 2023 for use for merchandise and entertainment services, such as wrestling exhibitions and performances by a professional wrestler and entertainer.
The filing submitted with the U.S.P.T.O. reads as follows:
- “Mark For: HEAT™ trademark registration is intended to cover the categories of entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes.”
