Joey Styles Files To Trademark His Own Wrestling Name

Last Thursday, February 25th, former WWE and ECW announcer Joey Styles (real name: Joseph Bonsignore) filed to trademark his own stage name "Joey Styles" under the category of entertainment services with the USPTO (the United States Patent and Trademark Office). Joey listed his First Use and First Use In Commerce dates as January 1992.

Joey Styles attached a statement with his filing, noting that he previously owned multiple trademarks for the name, which dates back to 2001. In 2019, he got a notification from the USPTO noting that his registration was canceled and the reason for the cancellation is that it was due to him not providing the proper documentation requested. He needed to provide proof he used it for each class of goods and services, which he recently just did.

Joey Styles was the voice of ECW for several years. When ECW went out of business in 2001, he went to work for the WWE where he appeared on their programming between 2005 and 2008 in addition to his work on the WWE website. After leaving WWE in 2016, he went to work for EVOLVE, but was later released due to him making an offensive statement on-air. Styles last worked for the WWE under their Digital Media department in 2016. He also did some indie work in 2016 but retired from pro wrestling and reportedly still works in advertising sales in New York.

Below is the use description Joey Styles submitted to the USPTO:

“IC 041. US 100 101 107. G & S: Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer. FIRST USE: 19920101. USED IN ANOTHER FORM The mark was first used anywhere in a different form other than that sought to be registered at least as early as 11/06/2000. FIRST USE IN COMMERCE: 19920101”