WWE recently announced the acquisition of Mexican promotion AAA and quickly began promoting the joint Worlds Collide venture next month. Apart from that, not much was known about the transaction until today when the publication LexLatin revealed that WWE has a 51% stake in AAA while Fillip Holdings Limited, also a sports and entertainment conglomerate based in Mexico, holds the remaining 49%. Below are some loosely translated excerpts from the article:
"The deal had a strong intellectual property component, as the main value of the acquired company (part of the main assets purchased) is its intangible assets (trademarks, copyrights, and exclusive use rights, among others). Because of this, the transaction required an audit of these assets "to verify their specific characteristics, validity, and legal status, as well as a review of the licenses and other contracts entered into regarding them."
"Several of the seller's IP assets were subject to litigation, necessitating an analysis of potential liabilities and risks arising from the litigation. The transaction is subject to the satisfaction of customary closing conditions and is expected to close in the third quarter of 2025."
"From a Mexican legal perspective, the IP due diligence also included the structuring and documentation of AAA's "valuable portfolio of characters, brands, and licensing agreements." In the joint venture , WWE owns 51% of AAA, while Fillip owns the remaining 49%."
