Fightful Select reports that "The American Nightmare" Cody Rhodes is at the summit of many of the top merchandise sellers lists in the WWE and a number of The American Nightmare's items have even made it into the top five, including his weight belt. The Bloodline used to be at the summit of the WWE's top merchandise sellers list, but their split resulted in them dropping from the #1 position as all their items, including individual items for Roman Reigns and The Usos were sold under the Bloodline banner.
Other names constantly appearing in the company's top five merchandise sellers list include WWE World Heavyweight Champion Seth "Freakin" Rollins, the reigning WWE Women's World Champion "The Eradicator" Rhea Ripley and Undisputed WWE Universal Champion "The Head Of The Table" Roman Reigns, but Jimmy Uso and Jey Uso's “We The Ones” shirt has been outselling every other Superstar except for Cody Rhodes.
Generic WWE merch such as toy title belts or tour shirts are usually the best selling items as well.
