-- Speaking to Forbes, WWE Chief Brand Officer Stephanie McMahon confirmed that when Raw and Smackdown go back on the road in front of a live audience, both shows will debut new sets that will incorporate more digital features, with Stephanie noting that they are ready to merge the physical and virtual words. Specifically, it was highlighted that "entrances are going to be more dynamic and captivating thanks to a higher-resolution set for the Jumbotrons used, resulting in more of a theatrical presentation."
“The best way to sum it up is just to say that we can’t wait,” WWE Chief Brand Officer Stephanie McMahon said. “It’s been far too long without our audience. Our audience is such a huge part of our show; they’re the soundtrack of our show in essence. Their reactions influence what we do in every way, whether that’s in-ring content or whether that’s business decisions we make outside of the ring. Our fans, our consumers, they’re part of our family and we can’t wait to have them back.”
“We’ve learned a lot during this time utilizing these different techniques and we’re really ready to merge the physical and virtual worlds in ways we never have done before,” she said. “... We’re always looking to be slightly ahead of the curve. From a technology standpoint I think that we’re constantly reinventing ourselves. While we were utilizing some of these techniques, I think the key learnings during Covid absolutely sped up the adoption of those technologies in this way.”
