WWE Chief Brand Officer Stephanie McMahon recently spoke with Variety on topics like how excited they are for the fans to return and for the company to go back to where they belong which is in front of a live audience and even though they were able to adapt to the situation of the pandemic, it is not the same without a real live crowd.
Stephanie McMahon said:
“I think I can speak for everybody that touches the WWE Universe — whether it is our fans, our Superstars, our employees, or our partners — we absolutely cannot wait to get back together and come back home where we belong.” “And even though we never went off the air and we continue to produce our content, even though we brought in nearly a million virtual fans over this time period through the ThunderDome with over 70 plus live shows, there’s still just such a huge component missing without fans physically in attendance.”
Stephanie McMahon then talked about how the promotion was able to integrate new technology into their product due to the COVID-19 pandemic and now they can apply all of the new technology into their live event experience for the fans.
Stephanie McMahon said:
“In the ThunderDome, we were able to experiment with different types of technology.” “And we needed to over-deliver for our partners and our fans watching at home. But now we have the ability to apply all of those learnings to the live event experience with our fans. So from a production and storytelling standpoint, it will look and feel different.”
Stephanie McMahon then talked about how the promotion will be having new set designs and arena setups as well as how they will incorporate what they have learned in creating the Thunderdome into the ring entrances of the talents.
Stephanie McMahon said:
“We’re going to have a new set design, a new presentation of our talents, different locations, and arena setups.” “We’re going to be utilizing augmented reality in a way that we never have before. We experimented with it a lot during Thunderdome, but it is now going to be incorporated into our talent entrances. There’s also going to be animated graphics. It’s going to be so exciting and so different than anything we’ve done before.”
