WWE Announces 2023 Set New Records For Highest-Grossing, Most-Viewed Royal Rumble Of All-Time

Submitted by Matt Boone on


The 2023 Royal Rumble was a blockbuster business success to kick off the New Year for WWE.

On Monday, the company announced that this year's installment of the annual Royal Rumble premium live event, which was held on Saturday, January 28, 2023 from The Alamodome in San Antonio, Texas, was the highest-grossing and most-viewed Royal Rumble show in WWE history.

The show broke additional records as well, as it broke all of the previous records at The Alamodome in San Antonio, TX. for most merchandise and sponsorship.

WWE.com released the following announcement with all of the details.

WWE shatters All-Time Gate as well as viewership records

WWE today announced that the 2023 Royal Rumble, which emanated from the Alamodome in San Antonio, Texas, became WWE’s highest-grossing and most-viewed Royal Rumble in company history.

The event set a new all-time gate record at more than $7.7 million, far surpassing the previous Royal Rumble high in 2017 by more than 50 percent. Viewership of the event saw a 52 percent increase versus the previous record set in 2022.

In addition, the 2023 Royal Rumble broke all-time venue merchandise and sponsorship records. Merchandise sales were up 135 percent versus the record set in 2022. Royal Rumble sponsorship revenue was up nearly 200 percent versus 2022 and featured the first-ever sponsored match (MTN DEW PITCH BLACK) and sponsored countdown clock (Applebee’s).

On social, the Roman Reigns-Sami Zayn videos generated 20 million-plus views across all WWE platforms and became the most-viewed WWE clip of 2023. Additional highlights include Logan Paul and Ricochet’s high-flying collision which amassed 26.5 million views across WWE and Paul’s platforms, and the launch of Reigns’ TikTok account which netted 100K followers in the first 24 hours.