WWE will be participating in the annual CES trade show where Co-President George Barrios will explain how going OTT has helped the company's growth around the world. Also serving as a guest speaker will be former WWE champion and current SmackDown tag team champion, Kofi Kingston. Below is a brief description of WWE's involvement from the CES website.
In this awe-inspiring arena, you’ll have direct access to leading-edge technology companies, sports brands, athletes, sports leagues, investors and influencers.
Every major sports league is represented, including Major League Soccer, MLB, NASCAR, NBA, NCAA, NFL, NHL, US Olympic Committee and WWE.
At CES 2014, WWE made a big announcement about the move into OTT and streaming. Six years later, CTA’s SVP of Marketing and Communications, Jean Foster checks in with WWE co-president George Barrios on how going OTT has propelled WWE’s growth around the world, and how partnerships and data are driving the business into the future.
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