WWE Files To Trademark Name Of A Possible New Show

This past June 13, WWE filed to trademark the “WWE The SmackDown Lowdown” name with the USPTO (United States Patent and Trademark Office) for entertainment services. WWE The SmackDown Lowdown is believed to be a brand-new show for the WWE, but there is no word yet on when the show will make its debut and what the show will be about, but updates will be provided once it has been made available, though the show could possibly be a recap show for one of the WWE's digital platforms.

Below is the use description submitted to the USPTO:

“Mark For: WWE THE SMACKDOWN LOWDOWN™ trademark registration is intended to cover the categories of entertainment services, namely, an ongoing television show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media, namely, television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; sports entertainment, namely, interviews with professional wrestlers and wrestling personalities rendered live and through broadcast media, namely, television and radio, and via the internet or commercial online service; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment; organizing and staging entertainment events with wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the fields of sports entertainment; entertainment services, namely, ongoing television talk show in the fields of sports and entertainment.”