This past April 5th, WWE filed to trademark the phrase "Hit Row" with the USPTO (United States Patent and Trademark Office) under the category of entertainment services so that the phrase can be used for wrestling exhibitions performances by a professional wrestler and entertainer.
There is no word yet on how the WWE plans to use the phrase "Hit Row" on television, but updates will be provided as it becomes available.
Below is the use description submitted to the USPTO:
“International Class 041: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.”
