WWE Night of Champions Exceeds Backlash in PPV Buys; AEW/WWE PPV Crossover Reaches Highest Level


– WWE’s “Night of Champions” premium live event drew about 8,300 buys on traditional PPV, which is well up from the 6,700 that Backlash drew at the same point after the event. Given that Backlash was airing on prime time Saturday evening while Night of Champions was in the middle of the afternoon, this is considered a significantly positive development, according to the Wrestling Observer Newsletter.

– On an interesting note, the report notes that about 14.4% of people who purchased Night of Champions on PPV also bought AEW’s Double or Nothing, which would represent the highest crossover ever and the belief is that it is primarily AEW fans who were more interested in the WWE product.