License Global reports that WWE has signed a multi-year partnership with sports merchandising company Coyote Promotions. As part of the deal, Coyote Promotions will create and promote WWE-branded night events across several major sports leagues.
These leagues include the NBA, NFL, NHL, Major League Soccer, Major League Baseball, the NCAA, and various minor league organizations. The events will feature WWE talent appearances, co-branded promotional giveaways, and interactive WWE activations throughout the games.
