Bodyslam+ reports that WWE is planning some creative reshuffling as company officials have noticed fans expressing their dissatisfaction with the product for much of 2025. It seems changes are on the horizon.
The report indicates that WWE has held meetings over the past few days to discuss the company’s creative process and explore improvements. Sources have informed Bodyslam+ that WWE is undergoing changes in its creative team in hopes of enhancing the overall product.
Additionally, the report states that WWE Hall of Famer Road Dogg (Brian James) will continue as the head of the creative team for Friday Night SmackDown. New additions are being made to the team with the goal of making the show "more enjoyable" in the future. Road Dogg was previously appointed as the new co-lead writer of the SmackDown brand, alongside John Swikata.
Despite WWE and TKO reporting record profits, Bodyslam+ notes that the promotion recognizes the need for improvement in its creative aspects. They are focusing on developing "more enticing storylines" for the upcoming year.
