WWE Stock Takes Big Hit, Impact Ratings Suffer Significant Drop


-- After WWE's announcement that they were moving ahead with Crown Jewel in Riyadh, Saudi Arabia, the company's stock took a big tumble on the markets, wrapping up Friday at $69.78 - almost a $6 drop from from the day prior. Prior to the release of their third quarter results, the stock was hovering in the $77-$78 range and as recently as last month, it was upwards of $96 per share. In less than a month, WWE has lost over $2 billion in market capitalization due to the stock's fall. The Saudi decision likely played a big part in recent losses in the stock value but WWE also fell short of Wall Street expectations on their Q3 results, including alarming low live events and merchandise figures.

-- Impact Wrestling viewership for this week's show fell to a scary low of 98,000 which was the first show aired in their new and later 10 PM ET timeslot. It was more than a 50% drop from the week prior, which drew 189,000 after the Bound for Glory PPV. Here is a look at Impact's tanking viewership numbers:

  • July 26 -- 299,000
  • August 2 -- 248,000
  • August 9 -- 168,000
  • August 16 -- 210,000
  • August 23 -- 212,000
  • August 30 -- 225,000
  • September 6 -- 236,000
  • September 13 -- 258,000
  • September 20 -- 229,000
  • September 27 -- 222,000
  • October 4 -- 190,000
  • October 11 -- 183,000
  • October 18 -- 189,000
  • October 25 -- 98,000