A press release was recently issued, where it was mentioned that WWE is now working with Warner Bros. Discovery in the United Kingdom, who is the official TV partner of All Elite Wrestling and the parent company of TNT and TBS. It was also mentioned on the press release that Warner Bros. Discovery and BT Group have created a brand-new Sports Joint Venture and that the brand-new joint venture will combine the assets of BT Sport and Eurosport UK and that one of the brands that will be featured is the WWE.
Back in 2019, BT Sport and the WWE entered into a multi-year TV broadcast partnership and WWE started to air their programming on BT Sport since January 2020, which would mark the end of the company’s 30 plus years relationship with Sky in the U.K. There were speculations that the new partnership between Warner Bros. Discovery and BT Group could mean that Warner Bros. will not be contractually allowed to air AEW in the United Kingdom as in most, if not all of the WWE's contracts, the company has a clause that prevents the networks they have a partnership with from airing any other pro wrestling promotion on the same station. AEW currently airs on ITV and FITE for fans in the U.K., but there had been some speculation that this could change with the recent merger.
You can check out the full press release below:
Warner Bros. Discovery and BT Group close transaction to form Sports Joint Venture
* BT Sport and Eurosport UK assets now transferred into the new combined JV
* BT Sport and Eurosport UK retain separate brands today; will be brought together under a single brand in the future
LONDON, 1 September 2022: Warner Bros. Discovery and BT Group have today completed their transaction to form a 50:50 Joint Venture (JV) that combines the assets of BT Sport and Eurosport UK.
The move brings together one of the most extensive line-ups of live sport coverage for fans in the UK & Ireland – including the Olympic Games, the Premier League, UEFA Champions League, UEFA Europa League, the Premier League, Premiership Rugby, MotoGP, UFC, Boxing, WWE, tennis Grand Slams, cycling Grand Tours and the winter sports World Cup season.
As work begins to develop the new sports offering for the UK & Ireland, BT Sport and Eurosport UK will retain their separate product propositions for a period of time. BT Sport and Eurosport UK customers can continue to enjoy the current sport offerings in all the same ways they do currently.
Over time, the intention is to launch a new sports brand in the market and present this combined sports offering together with an entertainment offering from Warner Bros. Discovery.
Marc Allera, Chairman of the JV and CEO BT’s Consumer division said: “As we enter our ninth season, today is day one of an exciting new chapter for BT Sport. I am extremely proud of the teams and the established brand and broadcaster that BT Sport has become, and I look forward to working with Warner Bros. Discovery to create an exciting new sport TV offering for the UK.”
Andrew Georgiou, board member of the JV and President and Managing Director, Warner Bros. Discovery Sports Europe, said: “Today marks the start of our journey to build a new sports destination for fans in the U.K and Ireland. Combining BT Sport and Eurosport U.K. together with Warner Bros. Discovery’s world-class and growing entertainment offering will result in an exciting new proposition for consumers.
“It’s important for fans to know they can continue to enjoy BT Sport and Eurosport U.K. as they do today and we’ll keep them updated on future plans as soon as we can. We are pleased the transaction has closed and we can now further engage all stakeholders in the process of establishing the JV and developing its extensive combined sports offer.”
The JV’s Board of Directors is equally represented between appointees of British Telecommunications plc and Warner Bros. Discovery. The first Chairperson, nominated by each shareholder on a rotating basis, is Marc Allera, CEO BT’s Consumer division. Andrew Georgiou, President and Managing Director, Warner Bros. Discovery Sports Europe, is also a member of the board and will lead the business.
