WWE Clarifies Some Rules Around Talent Engagement With Third Party Platforms

-- Prior to last night's Monday Night Raw, WWE clarified and seemingly relaxed some of the rules surrounding their recent edict prohibiting talent from engaging with third party companies. Amid much confusion about what was and wasn't allowed, WWE informed talent that they could continue with their YouTube and Twitch accounts as long as the talent uses their real name (as opposd to their WWE in-ring name) and the talent must inform WWE of those accounts. Nothing else was clarified regarding other social media platforms, specifically cameo, but f4wonline.com speculates that it is believed wrestlers won't be allowed to use Cameo though it was still "super vague." WWE's initial statement read as follows:

"Much like Disney and Warner Bros., WWE creates, promotes and invests in its intellectual property, i.e. the stage names of performers like The Fiend Bray Wyatt, Roman Reigns, Big E and Braun Strowman. It is the control and exploitation of these characters that allows WWE to drive revenue, which in turn enables the company to compensate performers at the highest levels in the sports entertainment industry. Notwithstanding the contractual language, it is imperative for the success of our company to protect our greatest assets and establish partnerships with third parties on a company-wide basis, rather than at the individual level, which as a result will provide more value for all involved.”

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