WWE Files To Trademark In-Ring Name Of New NXT 2.0 Superstar

This past Monday, March 28th, WWE filed to trademark the “Sloane Jacobs” in-ring name with the United States Patent and Trademark Office (the USPTO) for entertainment services. “Sloane Jacobs” is the new in-ring name of Amelia Herr, who signed with the WWE sometime last month with several other brand-new WWE Performance Center recruits.

Prior to signing with the WWE, Sloane worked on the independent circuit as The Notorious Mimi. Sloane made his WWE debut on this past Tuesday night's episode of NXT 2.0, when she lost to Nikkita Lyons in Women's Division Singles action.

Below is the use description submitted to the USPTO, along with a video clip of her NXT 2.0 debut:

“G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”