WWE Files To Trademark “Swing Is In The Air” Phrase

This past March 19th, WWE filed to trademark the "Swing Is In The Air" phrase with the USPTO (United States Patent and Trademark Office) under the category of entertainment services. This phrase will be used most likely for Cesaro, who is known for his Cesaro Swing maneuver, but that has yet to be noted or announced by the WWE.

Below is the use description submitted to the USPTO:

“IC 041. US 100 101 107. G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment”