WWE seemed to deviate from their usual business strategy by announcing a slew of house shows to take place this summer after previously scaling back on these live events significantly over the last few years under TKO ownership.
Bryan Alvarez of f4wonline.com reports that these house shows are expected to have considerably lower ticket prices than the company's televised events - Raw and Smackdown - or their premium live events.
Alvarez reported that the ticket price points will be "far more affordable" and will make it much easier for a family to attend a WWE event without breaking the bank. He added that WWE likely also realized that house shows are an integral part of the business and a number of wrestlers have recently spoken out about how getting more reps in for matches will lead to stronger matches when they are on television.
