WWEShop.com released a list today that they haven't really done before - revealing the company's top merchandise sellers of 2025 to date.
The list isn't a true rankings list as the 10 superstars included were listed in alphabetical order rather than an ordered one-to-ten list nor did it include any other metrics such as items sold or revenue generated. The list is below:
- Alexa Bliss
- AJ Lee
- CM Punk
- Cody Rhodes
- Jacob Fatu
- Jey Uso
- John Cena
- Penta
- Rhea Ripley
- Roman Reigns
AJ Lee made the list despite only returning to WWE in September so her inclusion is impressive. In her previous stint with WWE, Lee was also a top merchandise seller.
Check out WWE Shop's top-selling superstars of 2025! Is your favorite superstar on the list? #WWE
🛒: https://t.co/qpRhOT1qlt pic.twitter.com/Nd3bOlB8Sy— WWEShop.com (@WWEShop) November 11, 2025
